MATRADE Launches MADANI Digital Trade Connecting Malaysian Businesses to Global Opportunities Amid Market Volatility , MATRADE 推出 MADANI数字贸易连接马来西亚企业把握全球机遇应对市场波动

吉隆坡，2025年3月13日（星期四） – 马来西亚对外贸易发展机构（MATRADE）携手 Nazsoft Tech Sdn Bhd，并在 马来西亚皇家关税局（RMCD） 的支持下，正式推出 MADANI 数字贸易（MDT）（www.madanitrade.com）。这一综合性虚拟展示平台旨在加强马来西亚出口商拓展全球市场的能力。

该平台由 马来西亚投资、贸易与工业部（MITI）部长 YB 参议员东姑拿督斯里乌达玛扎夫鲁东姑阿都阿兹 在 马来西亚国际贸易及展览中心（MITEC） 隆重推介。MDT 提供 商务配对功能、电商市场、市场情报、补助金、培训、市场准入及贸易相关的商业解决方案。

YB 参议员东姑扎夫鲁 强调了 数字贸易在推动经济增长方面的重要性，并指出该计划符合 马来西亚的贸易和数字经济政策。他表示：“数字贸易是推动马来西亚经济转型的关键动力，这与 MADANI 经济框架及 MITI 的 新工业大蓝图（NIMP）2030 所提出的发展方向相契合。此举也支持马来西亚对 东盟数字经济框架协议（DEFA） 的承诺，进一步巩固我国作为区域数字贸易领导者的地位。

MDT 将帮助我们的中小企业拓展市场、提升贸易效率，并加快数字化进程，确保马来西亚在全球数字经济中保持竞争力。”

马来西亚皇家关税局（RMCD） 通过 MDT 提供支持，使用户能够通过该平台访问 RMCD 的服务。此次战略合作充分利用 自动化、人工智能（AI）和数据分析，以更好地促进贸易便利化，包括进出口报关、电子商务以及法规合规性的相关服务。

MATRADE 主席 YB 拿督斯里 Reezal Merican Naina Merican 指出，MDT 完美契合政府利用数字工具拓展市场准入与市场情报的战略目标。他表示：“这一平台是一项具有战略意义的举措，能够帮助不同规模的出口商与全球市场接轨，加快市场多元化进程，并最终取得更大的成功。这也符合我们 提升数字经济对国内生产总值（GDP）贡献率 的目标，即从 2019 年的 19.1% 增长至 2025 年的 22.6%。”

Nazsoft Tech 首席执行官 Dr. Muhammad Nazrol bin Zawawi 也表达了类似的看法，他认为这一战略举措将成为一个综合性信息门户，为马来西亚出口商（包括中小微企业 MSMEs）提供重要的市场信息、法规和服务支持。他补充道：“通过整合 补助金、培训、许可证以及最新的市场情报，该平台能够提升透明度，并简化贸易流程，从而提高整体贸易效率。”

MDT 平台的核心功能包括：

• 虚拟互动平台（Virtual Engagement Platform）： 连接企业与 MATRADE 的优质买家及国际采购计划（INSP），促进 B2B 业务对接，并帮助企业发掘各大市场中的潜在买家机会。

• 电子市场与市场聚合（e-Marketplace and Market Aggregator）： 使中小微企业（MSMEs）能够展示并销售其产品和服务，搭建马来西亚品牌与全球市场之间的桥梁，同时帮助企业快速适应不断变化的消费者偏好和市场需求。

• 会员门户与数字贸易中心（Member Portal and Digital Trade Hub）： 这是一个集中式门户，为出口商提供全面的信息、补助金及培训服务，简化贸易流程，降低跨境贸易成本，使马来西亚企业能够灵活转向绿色经济领域的新兴商机。

• 一站式商业解决方案中心（One-Stop Business Solutions Centre）： 提供创新共享服务及解决方案，包括 环境、社会及治理（ESG）、工业 4.0（IR4.0）、贸易融资、数字营销、虚拟助手 等，助力企业增长，并加速市场多元化战略的实施。

• 智能虚拟助手 MIVA（MIVA - Intelligent Virtual Assistant）： MDT 还推出了智能虚拟助手 MIVA，为所有登录平台的成员提供 24/7 全天候实时支持，帮助买家更高效地使用平台。

MDT 启动仪式 受到业界的热烈响应，吸引了来自 参展商、买家、政府机构、贸易组织、金融机构和物流供应商 的广泛参与。这充分反映了市场对 MDT 平台的高度兴趣，以及其在全球市场波动下推动有意义的商业联系和贸易机会的潜力。

English Version

KUALA LUMPUR, 13 MARCH 2025 (THURSDAY) – The Malaysia External Trade Development Corporation (MATRADE), in partnership with Nazsoft Tech Sdn Bhd, and with the support of the Royal Malaysia Customs Department (RMCD), today launched MADANI Digital Trade (MDT) (www.madanitrade.com), an integrated virtual showcase designed to strengthen Malaysian exporters’ access to global markets.

Launched by the Minister of Investment, Trade & Industry (MITI), YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz at the Malaysia International Trade and Exhibition Centre (MITEC), MDT offers business matching functions, an e-marketplace, market intelligence on grants, training, market access and trade-related business solutions.

YB Senator Tengku Zafrul emphasised the importance of digital trade in driving economic growth and its alignment with Malaysia’s trade and digital economy policies. “Digital trade is a key enabler of Malaysia’s economic transformation, as outlined in the MADANI Economy Framework and MITI’s New Industrial Master Plan (NIMP) 2030. This initiative also supports Malaysia’s commitment to the ASEAN Digital Economy Framework Agreement (DEFA), positioning the country as a regional leader in digital trade. The MDT will enable our SMEs to expand market reach, enhance trade efficiency and accelerate digital adoption - ensuring Malaysia remains competitive in the global digital economy.”

The Royal Malaysia Customs Department (RMCD) supports MDT by offering its users the possibility to access RMCD's services via MDT. This strategic partnership leverages on automation, artificial intelligence (AI) and data analytics to better support trade facilitation including access customs declaration for import, export, e-commerce as well as regulatory compliance.

YB Dato' Seri Reezal Merican Naina Merican, Chairman of MATRADE pointed out that the MDT aligns perfectly with our government's strategy to leverage digital tools for greater market access and intelligence. “This platform is a strategic approach that has the potential to empower our exporters of all sizes to connect with global markets, accelerate market diversification, and ultimately, achieve greater success in line with our target of increasing the digital economy’s contribution to GDP from 19.1% in 2019 to 22.6% by 2025,” he said.

Dr. Muhammad Nazrol bin Zawawi, CEO of Nazsoft Tech, echoed these words by pointing out that this strategic initiative can act as a comprehensive information portal, providing Malaysian exporters (MSMEs) with access to vital information, regulations and services. “By among others consolidating grants, training, permits and up-to-date market intelligence, the platform enhances transparency and streamlines trade efficiency," he added.

Key features of the MDT platform include a Virtual Engagement Platform that connects companies with MATRADE's Premium Buyers and International Sourcing Programmes (INSP), facilitating B2B business matching and identifying potential buyer opportunities in diverse markets.

An e-Marketplace and Market Aggregator enable MSMEs to showcase and sell their products and services, bridging the gap between Malaysian brands and the global marketplace while allowing them to rapidly adapt to changing consumer preferences and market demands.

The Member Portal and Digital Trade Hub is a centralised portal that provides exporters with comprehensive information, grants and training, simplifies trade procedures and reduces costs for cross-border trade, giving Malaysian businesses the agility needed to pivot toward emerging opportunities in the green economy.

The platform also acts as a one-stop business solutions centre that offers access to innovative shared services and solutions on ESG, IR4.0, trade financing, digital marketing, virtual assistants, and more, driving business growth and accelerating market diversification strategies.

The MDT also saw the introduction of its intelligence virtual assistant, MIVA. MIVA greets and assists all members who log in to navigate the platform, providing 24/7 real-time assistance to buyers.

The launch saw overwhelming industry participation, bringing together exhibitors, buyers, government agencies, trade organisations, financial institutions and logistics providers. This reflects strong market interest and the platform's potential to drive meaningful business connections and trade opportunities despite global volatility.

For more information please visit www.madanitrade.com